Guest Questionnaire — What Are You Building?

01

The Basics

So I get your name, your title, and your links right.

Full name*

Preferred name on camera*

Phonetic spelling of your name

Only if it gets mispronounced. Example: Peterson = PEE-ter-son

Title and company*

City you operate in*

Company website*

Instagram

Facebook page

TikTok, YouTube, or X

Link to a headshot

Google Drive, Dropbox, anywhere I can download it — highest resolution you have. No link handy? Text it to 402-885-9322.

Link to your company logo

A PNG with a transparent background if you have one.

02

What You're Building

This is what I use to write your intro.

In one sentence, what are you building?*

Who do you serve, and what problem do you solve for them?*

How did this start?*

The short version of the origin story.

Where are you today?

Team size, years in, stage — whatever you're comfortable sharing.

What do people get wrong about you or your business?

What's a specific number or moment you're proud of?

Revenue, customers served, a project that mattered, a milestone.

03

The Three Pillars

Every episode covers business, mindset, and faith. You steer what we cover in each one. Bullet points are fine — I'm not looking for an essay.

Business — what do you want to talk about here?*

Anything: a decision you made, a lesson you learned, how you got customers, what you're building right now.

Mindset — what do you want to talk about here?*

How you handle pressure, a failure that changed you, what keeps you going, how you think about risk.

Faith — what do you want to talk about here?*

How faith shows up in your work, your decisions, or the hard seasons.

How deep do you want to go on faith?*

No wrong answer. I follow your lead on this one.

Go deep — it's central to my story Touch on it, keep it natural Mention it briefly I'd rather skip this pillar

04

Making It Work For You

You're walking away with the full episode plus clips you can post anywhere. These questions make sure those clips are worth posting.

05

The Ask

Every episode ends the same way: how can the audience support you?

What's the one thing you want from them?*

Hire us for this. Follow us here. We're hiring for this role. Come to this event. Connect me with this kind of person.

What link should I point people to?*

Goes in the episode, the description, and the show notes.

06

Last Few Things

Housekeeping, and the part that protects you.

Is there anything you do not want to talk about?*

Say so here and it stays out of the episode and out of the clips. Write "nothing" if you are open.

Have you done podcasts or on-camera interviews before?

Yes, plenty A few times This is my first one

Who else do you know who's building something worth talking about?

Name and the best way to reach them. This is how I find most guests.

Recording permission*

I agree to be recorded, and to Peterson Media using the video, audio, clips, and photos from this recording across all platforms.

I agree